One way or another, you have to accept the fact that your official youtube channel is waaaayyyy behind in terms of providing information and entertainment on FS series. Only 1-2 videos before the release of a DLC or a new game.
I usually watch FS stuff on a ton of different channels other than your official channel.
Let me give you an example.
How does that sound, if you decide to make an official lets play series on your maps with your machinery showing us how to use everything via different methods? All you need is a proffesional player dedicated to playing FS. I don't think such a candidate is hard to find for you
Wouldn't that be a great PR leap fwd? Wouldn't that provide you the title of being worlds first simulation game that teaches to new gamers how to play the actual game?
Also, that would make up as an event that is more accessible for outside Europe residents compared to lets say Farmcon
Add office tours, development sneak peeks and interviews to the formula and voila